NONTOXIC CERTIFIED™ means that a product – in totality – is not toxic. It’s about starting with a base of safe ingredients, yet going over and above through actual lab testing to ensure that ingredient mixtures won’t cause harm. This is not the standard way of doing business today – however, it’s the best way to ensure that an item, in it’s totality, as it is sold, is nontoxic. We believe Nontoxic Certification is the Gold Standard of product testing and the future of product formulation.

NONTOXIC CERTIFIED™ lab-tests products in totality to ensure that no new toxins are formed in mixture, there’s no supply chain contamination, and to validate the screening in a lab environment. (Note: The type of product, ultimate use and manufacturing determine what lab tests need to be performed.)

We recognize that this approach is novel. Most products aren’t manufactured with human health implications in mind. We are pioneers in an emerging field, and there is still much to be learned. We won’t always be perfect. But we have built programs that allow products to be vetted against some of the best information available today. We update our processes annually. And the bottom line is that we prioritize people with every one of our decisions. We always come back to our core belief that the products we use on our bodies, for our children, in our homes and in our communities should be safe. Without external regulation of the thousands of chemicals in commerce today, the two-step Nontoxic Certified programs provide a logical path toward a healthy product marketplace.

We look forward to the day when our seals are no longer necessary; when all products are made from safe ingredients; when enough is known about how chemicals react in mixture that we may trust that products are being formulated safely. Until then, our seals are well defined in order to end the confusion over what you are buying and how it has been made and vetted.