SeaChoice is a program of Sustainable Seafood Canada that produces sustainable seafood advisory lists. The program is designed to raise consumer awareness about the importance of buying seafood from sustainable sources. They publish consumer guides for responsible seafood purchasing.

SeaChoice evaluates fisheries based on habitat/ecosystem impacts, stock status, inherent vulnerability, bycatch, and management regimes. Sustainable Seafood Canada is a Canadian coalition of environmental organizations working together to raise awareness and deliver solutions for sustainable fisheries.

The organization consists of the Canadian Parks and Wilderness Society, the David Suzuki Foundation, the Ecological Action Centre, Living Oceans Society and British Columbia’s chapter of the Sierra Club of Canada. SeaChoice does not certify product. Items identified/endorsed with a SeaChoice logo are recommendations based on information received by individual suppliers.