James St logoWhile Lucy has worked in the health and fitness industry for 17 years as a personal trainer, group fitness instructor and CHEK Institute holistic lifestyle coach, it was her desire to offer products that really provided more that saw the birth of James St Organics.

But I found my skin was always dry and I wasn’t sure why,” she said.

“I then did some of my own research and learnt that cream-based moisturisers are like a wax barrier over the skin, leaving it unable to balance its own natural oils.

“This led me to try using cold-pressed oils instead of moisturisers and creams, such as argan oil, evening primrose oil, pumpkin oil, macadamia oil, kiwi oil, rosehip and many more.

James St. Organics is an Australian owned and made brand. The creator, Lucy Cloonan, crafted this beautiful brand and stunning products from peaceful Noosa in Queensland.

“We have learnt now that simpler is better so we have fewer products, most of which have multiple uses,” Lucy said.

“We use cold-pressed oils mixed with botanical extracts that are CO2 extracted – meaning no heat and no harmful solvents used so the ingredients are very active and alive,” Lucy said.

“Our products are free from preservatives, alcohol, chemicals, grains, dairy, gluten and soy and our ingredients are from certified organic sources wherever possible.”

Lucy has removed all chemicals and toxins from her family’s every day life and wants to help others do the same hence creating James St. Organics. James St. Organics was previously known as Tula Naturals but changed their name to James St Organics to show how proud they are of being a local Noosa business, and the products are made with love on James Street in Noosaville, Australia.


 Q1. What do you do?
At James St Organics we make natural organic skincare that is vegan and cruelty free and completely natural, there are no chemicals whatsoever in our products. We have a range of 14 products that include Gel based products, Moroccan Lava clay masks and Charcoal masks, Toners, Scrubs, Oil based products with beautiful Co2 extracted botanical extracts. This means no solvents have been used in the process and we also use certified organic ingredients.

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Q2. What got you started in the chemical-free industry?
I have always been passionate about being free of chemicals and preservatives and living an organic life. It is certainly not a cheap way to live but I want to be able to ensure my family eat well and avoid junk food. I had also been working 18 years the health industry as a holistic lifestyle coach with the CHEK institute and as a personal trainer and this brings everything together that I wanted to achieve when it comes to health.

Q3. What makes your product or service different?
Our product is quite different as we have less focus on creams when it comes to skincare and more focus on oils and botanical extracts as they don’t have any chemicals that that we have to worry about. Our packaging is quite different as from the majority and is very popular with our customers and we are really thrilled with it ourselves.

Q4. What has been your biggest obstacle?
The biggest obstacle for me in this business that I have been running for over 3 years, has been that I love making natural organic skincare which I am really passionate about, but find everything else that needs to be done in the business is challenging for me as it is so different from working in the fitness and wellness industry which is such a different background, so it takes me much longer than it should to achieve things.

Q5. What is your most interesting/best TIP to help families reduce their chemical exposure?

I think the best way for families to reduce their chemical exposure is to start slowly. Focus on things one by one so that you don’t get overwhelmed. When it comes to food, make in large batches and freeze them so that you always have something in the freezer that you can give to the family rather than popping out for a takeaway. We purchased a second hand Miele steam oven and we use that more than any other of our gadgets, it’s amazing and makes life easier.

Q6. Is there another non-toxic business that you think is great & would recommend?
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James Street Organics


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